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Email Boden: cservices boden. All 11 Codes 2 Deals 9. See code jiuq. Get deal. Before implementing any pricing strategy, know how your customers feel about your product so that a change in price encourages the market behavior you want. Raise or Lower Prices The prices of products constantly change, so you should not be reluctant to adjust your prices to meet your objectives or the market situation. A price reduction will stimulate more sales and take market share away from other suppliers. If the reaction is not positive, you can make further adjustments, including a return to the old prices.
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You may also consider regularly raising your prices. Consumers rarely react to slight price increases and often overlook them.
While a small increase in price may not seem significant when compared to the full price, the impact of the increase on profits is magnified since the increase will flow directly to the bottom line. The shoes were intended for the mass market and priced to attract women who wanted a nice look without the cost of a designer label.
The store also offered handbags and hats designed to complement each pair of shoes. The result: More than one-half of the shoe sales were bundled with a higher overall profit margin.
If you sell products that naturally go together, or are used for the same task or at the same times, consider selling them as a package. Add, Reduce, or Eliminate Shipping and Handling Charges In lieu of raising the price of a product, consider adding a shipping and handling charge. The net effect on revenues is the same while avoiding buyer backlash to a price increase. If you currently charge for shipping and handling, consider reducing or eliminating the charge for a specific time frame in order to stimulate sales. Offer a Rebate A rebate is a deferred discount, issuing a percentage of the price in cash after the product is purchased.
Popular with consumers, they are often associated with the sale of new cars. This means that the publicized discount can be effective in generating additional sales while the lower redemption rate reduces its cost. On the negative side, failure to promptly redeem a rebate can cause bad customer relations.
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Because of growing complaints, some companies have discontinued rebate programs. Participate in Coupon Programs Distributed through newspapers and magazines, coupons have long been an effective way to publicize products and increase sales. The Internet introduced electronic coupons and reduced the cost of distribution even further. Daily deal websites such as Groupon and LivingSocial aggressively seek companies willing to offer their products at a discount in return for exposure to their large markets of coupon users.
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Local coupon aggregators combine the offers of different companies into books, which are then sold or given away to potential buyers. Research the market and find an issuer of coupons for your products. If you want to increase sales, you have to generate enthusiasm and a reason to buy. The are a number of tips you can follow to upset current market dynamics and renew the excitement for your products:. Invigorate Your Sales Collateral The importance of sales collateral — brochures, presentations, product data sheets, pictures — is often overlooked by business owners, even though the only purpose of the collateral is to make the sales effort easier and more effective.
As a result, the information presented to potential buyers becomes out-of-date, inaccurate, and misleading. Websites frequently suffer from the same malaise, and visitors to the sites dwindle.
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Your sales collateral, including your website, is a reflection of your company. A vibrant, bright-colored document complete with drawings and pictures draws attention and generates excitement in its content; dull, boring materials are typically trashed without a second thought. Review your sales materials, item by item, to see whether they convey the image and message you want to present to your customers:. Most commission schedules are tiered where the salesperson receives a lower commission rate as his sales increase.
For example, rather than paying the highest percentage commission at the bottom tier, reward the superior salespeople with higher commissions at the top. The promise of an even higher income as sales grow is a powerful incentive to make more sales. For a temporary boost in revenues, create a sales contest where the salespeople compete for a cash prize, a luxurious trip, or some other desired perquisite if they reach a targeted level of sales or new accounts. If successful, follow one contest after another with a different prize each time.
Renew Old Relationships It is easier to sell to an old customer than to find a new one. Products previously purchased wear out, break down, or become obsolete. Develop a marketing program to communicate with old customers and prospects, and contact them on a regular basis about your company and your products.
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